@theprotexter But to be fair I had to blatantly google "bono without sunglasses." thanks for the distraction
May 18th at 12:43pm
@theprotexter Jerk reply of the century here: http://t.co/NY0mFfIx
May 18th at 12:20pm
A feel good-story for your Friday via @hearnebraska, @GshowGshow & @brandoncurtis & the #skybluepink movement: http://t.co/VWxBIeaM
May 18th at 11:56am
Yep. We got some pretty talented creatives. @kenexa's photo http://t.co/wHER07Kv
May 16th at 9:12am
If there ever was a day to donate to the arts in Nebraska, Thurs is it: http://t.co/aG6AAXvL Support @hearnebraska, May 17. #lezdoit
May 15th at 3:38pm
Coach walk=Moon walk http://t.co/XINwIpEp
May 14th at 3:49pm
@JeffDepue Worth your time: http://t.co/XvpRvquo #cubs
May 14th at 10:49am
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In June of 2009, I took on the lead role in launching and managing Axis of Awesome. We created the brand and company from scratch, only leaning on our sister agency, Archrival, to help provide a pipeline of collegiate brands.
As Brand Agent Director, I develop collegiate strategies using our nationwide network of student Brand Agents, manage over 80 Brand Agents on 35+ campuses, monitor campaigns, report market feedback and handle day-to-day business operations of the agency.
See more at www.axisofawesomehq.comMarketing, Copywriting, Campus Marketing2011 -
In August 2010, Foursquare + Archrival + Axis of Awesome joined forces create from scratch a collegiate program for passionate fans to spread the love.
The objectives of this strategy were to:
+ Acquire new collegiate users
+ Increase activity (check-ins, tips, to-do lists) in college landscape
+ Position foursquare against the competition as the most fun location based service
+ Weave foursquare into the fabric of the collegiate lifestyle
+ Create a tipping point on campus
We used Campus Brand Agents to make meaningful in roads on campus by:
+ Forming relationships with the university and student organizations
+ Distributing swag to generate users and reward super fans
+ Putting local flavor and creative spin on foursquare components around campus
+ Leveraging the social networks of each Brand Agent
+ Developing and executing location initiatives to generate buzz and users
In addition, we helped foursquare launch a campus brand ambassador network built off of existing brand fans who just wanted to spread the love. We filtered through 1500 applicants to identify the top 150 students to help foursquare launch the program.Marketing, Collegiate Strategy, Campus Marketing2011 -
One objective of the Foursquare Collegiate Campaign was to create local initiatives that would simultaneously create buzz and generate users.
At the University of Nebraska, I worked very closely with our ambassadors to organize the largest foursquare super swarm ever on a college campus.
We broke the record at a concert featuring hip-hop artist Big Boi of Outkast. With our Brand Agents helping students understand foursquare and how it helps them explore their world, hundreds of sign-ups, check-ins and newbie badges were unlocked.
Big Boi was pretty jacked about his new badge as well.Marketing, Campus Marketing, Viral Marketing2011 -
Neebo is one of the largest suppliers of textbooks in the nation, owning over 280 campus bookstores nationwide. Neebo houses millions of textbooks that are shipped to millions of students on every campus every semester.
Neebo + Archrival + Axis of Awesome joined forces to attack Neebo campuses with a collegiate marketing strategy that hinged upon real students acting as a bridge between the bookstore and the student body.
Using over 70 Campus Brand Agents on 35 major college campuses, we coordinated our Agent tactics with larger campaigns to bring the strategy to a one-to-one level. The goals and results were simple and effective:
+ Increase local store affinity and brand awareness
+ Connect the store to on-campus communities
+ Drive traffic to store and increase sales
+ Position Neebo as the go-to for college student needs
The Agents acheived these goals by attacking campus with collateral, executing promotions with brand partners, creating local initiatives to engage in a relevant way and creating stimulating social content for Neebo.Marketing, Collegiate Strategy, Campus Marketing2011 -
I helped develop the 2010-2011 Social Strategy for the New York Red Bulls soccer club, which is currently being executed. The main goal of this project is to increase fan intensity and attendance via social media, community relations and other buzz building tactics.
A big part of this project was creating a social standards manual that provides guidelines and best practices for how the organization manages its social presence.Marketing, Social Strategy2011 -
Archrival designed and developed a music mixing application for HP and the HP Play Facebook Page. HP fans access the App by first liking the HP Play page, then jump into a virtual mixing studio. Presented with a variety of sound boards and samples, budding producers can record up to three tracks of beats, synths, and samples to create their own custom mix.
Once happy with their creation, they are able to share their masterpiece with friends by posting it on their wall or their own wall.
I contributed to this project by helping our developers and designers come up with a concept that would allow maximum creativity within the space. In addition, I produced all of the musical elements, sound sets and beats to be used within the app. I even created the demo track.
I had a blast working on this project.Marketing, Music Production, Music Composition2011 -
Per Archrival.com "We got ahold of a high speed camera, it was only a matter of time before milk went flying, fire got ignited, sausages went slapping and someone got punched."
I was asked to produce an orignal score for the video after it had been edited. They asked for something energetic, progressive and positive. This was what I came up with. Enjoy :)Music Composition, Music Production, Youth Culture2011 -
Do you realize how crazy the honey badger is? I had no idea until we stumbled upon this little internet meme (8 million views and counting) of the fictitiously brilliant Randall teaching us the animal's complete badass-ery. Around the office at Archrival, we found ourselves using Randall quotes to narrate our everyday lives.
So, when our creative director Clint Runge! tasked me with revamping our office answering machine, I knew there was only one man for the job: Randall.
Thus, I used my gumshoe wizardry to hunt down Randall. I won't reveal his real name because after hours of searching, it became apparent the actor behind the personality didn't want his true identity to be revealed. We got him in a recording studio and let him riff. The rest is history.
Bottom line, I love contributing to the culture of my workplace.Comedy, Marketing, Youth Culture2011 -
All interns at Archrival are given 1 minute to speak without repercussion at each monthly meeting. It's a tradition. Thus, my fellow intern Dan Sheppard and I didn't take this minute lightly.
We joined forces each month to break world records, institute "wellness" policies, perform "magic", etc. If it could be done in a minute and made you laugh, we did it.
So for our final "intern minute," we made a music video that gave the rest of the agency a look at who we really are. You know.... the personal things... It even got a hit in AdWeek's Blog!
Did I mention we were both hired?Magic, Tomfoolery , How-To-Get-A-Job2011 -
This is the sequel to our "Personal Things" music video. However, we weren't interns anymore so it was time to take things to another level. Because the name Boys II Men was already taken, we dubbed ourselves Neverending Men and packaged this video with a four track debut EP.
Enjoy this gut-wrenching, fantastical tale of love, gingerbread and outer space. Once, again please take note of Dan Sheppard's video wizardy.Tomfoolery, Aerospace Engineering, Candyland2011
